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Empower Privacy Policy

Empower (Empower Ad-Tech FZ-LLC, Empower.net) is an advertising technology platform that supports its publisher partners with its technology and monetization services. Empower boosts publisher internet advertising revenues by optimising their open auction programmatic advertising revenues, selling high cpm programmatic premium deals on their inventory, creating new ad inventory with its technology services (e.g. video), increasing competition through header bidding with several global ad networks, and more.

Information We Collect

Empower utilise both its own technology services and 3rd party global ad technology vendors that may collect certain information about visitors and their devices when they visit a publisher partner of our platform.

The information is collected with regard to explicit consent of the visitors or legitimate interest of Empower who is the data processor, after being notified with a message compliant with GDPR.

The information collected upon explicit content may include the following:

  • Browser type, version, settings,
  • Operating system, version, device model, device category,
  • IP Address,
  • Web addresses visited, statistics regarding each visit,
  • Demographic data based on login systems and online surveys,
  • Interest data based on online surveys

Empower processes the following types of personal data in consideration of legitimate interests of the data processor:

  • Browser type, version, settings,
  • Operating system, version, device model, device category,
  • IP Address,
  • Web addresses visited, statistics regarding each visit,

Empower processes these data to achieve the benefits of detecting and avoiding any actions of fraud, detecting and solving any technical problems and delivering non-personalized advertisements for the users who have not given explicit consent for collection of web sites visited and presentation of personalised content.

We do not collect any personally identifiable data such as name, address, phone number, email address or government identifier or any data that can be used to identify any person even if it is matched with other data collected.

When you want to create a publisher partner account in Empower, the contact and invoicing details you provide us are kept for the means specifically prescribed therein.

To learn more about the data collected through our 3rd party global ad technology vendors please check their respective privacy policies on the “Empower Sub-processors” section.

To learn more about the data that can be collected in online advertising, you can also visit the following sites:

A guide to online behavioural advertising: http://www.youronlinechoices.com

The Way Information is Collected

The 3rd party global ad technology vendors we work with are able to collect user information through the use of tags, cookies and other standard web technologies both prior to the delivery of an ad, in order to determine the winning bid as well as after the delivery of an ad in order to provide reporting for our clients.

To learn more about the ways our 3rd party global ad technology vendors collect user information, please check their respective privacy policies on the “Empower Sub-processors” section.

The Way Information is Used

The information collected each time you visit a publisher of our platform is primarily used in order to sell advertising space to Advertisers. The Advertisers utilize the information we provide them and enrich with information they may have independently collected in order to deliver targeted advertising they believe will be of particular interest to you.We may also use the information collected for the following reasons:To analyse and report on how you interact with an ad (e.g. tracking of views and click through rates).To protect, investigate and deter against fraudulent, unauthorized or illegal activity.

Legal Basis

Empower as an ad technology and monetization platform, is a processor as it processes publisher partners' visitors' personal data, following the publisher partners' decision of purpose and means of processing personal data of the visitors. Publisher partners who chose to increase their revenues by getting their data processed by an advertising technology and monetisation service may work with Empower as a processor compliant with GDPR. Empower processes publisher partners' visitors' personal data vis-à-vis partner publishers', the controllers', will in order to deliver relevant, potentially yielding higher engagement and revenue ads on the publisher partners' available inventory.

Where a publisher partner places in its properties tags provided by Empower in such a way that when a visitor visits the property, her/his browser is automatically make requests to Empower servers, therefore the publisher partner triggers the transfer of visitor's data to Empower. In this workflow purpose and means of the processing is decided by the publisher partner, the controller, and the processing is conducted by Empower, the processor.

Data Retention and Deletion

Empower deletes personal data that is not updated for 6 months taking into consideration the organization's general experience in ad targeting. Data that is not updated for 6 months is considered invaluable for ad targeting.

To learn more about the Data Retention Policies of our 3rd party global ad technology vendors, please check their respective privacy policies on the “Empower Sub-processors” section.

Sharing of Personal Data with 3rd Parties

The user information collected through the 3rd party global ad technology vendors we work with may be shared with:

  • Advertisers
  • 3rd party global ad technology vendors (e.g. Ad exchanges, DSPs, SSPs, Ad servers, Data Management Platforms, Verification Providers).

Please note that, Advertisers may use this information in conjunction with other information they may have independently collected about you.

Empower Sub-processors

If you are a resident of a country in the European Economic Area (“EEA”) and you are a visitor of Empower publisher partners' products, you have certain rights and protections under the European Law (GDPR 2016/679) regarding the collection, processing, and use of your personal data. As stated herein above, the information we collect about the visitors when a visitor visit a Publisher' s Property, may include certain digital identifiers that are considered “personal data” under European Law applicable to data protection. More precisely you have the right:

  • to request access and obtain a copy of your data,
  • to request rectification or erasure;
  • to restrict the processing of your User Information; and
  • if applicable, to data portability. In certain circumstances, you may also have the right to object to the processing of your User Information.

Below is the list with the Third Parties Technology Vendors that your personal data mentioned in this privacy policy may be transferred to, within the scope of activities described in this privacy policy. If you want to exercise your rights, please visit their respective policies:

Additionally, you can opt-out of receiving interest-based advertising by either the 3rd party global ad technology vendors we work with or other advertising companies by visiting the following links:

  • Network Advertising Initiative opt-out platform
  • DAA opt-out Platform
  • IAB Europe Opt-out platform

Please note that the above platforms allow you to opt out of interest-based advertising delivered by registered members on the current browser you are using. Opting out from one or more companies listed on above links will opt you out from those companies' delivery of targeted content or ads to you, but it does not mean you will no longer receive any advertising. You may continue to receive advertisements, for example, based on the particular website that you are viewing (i.e., contextually based ads). Please note the following important information related to opting out:

  • The opt-out only applies to the browser in the device in which you set it. For example, if you set the opt-out while using the Firefox browser, then the opt-out applies only to the Firefox browser on the device where it was set, not other browsers or devices.
  • To opt out from other browsers and devices, you will need to repeat the opt-out process in such browsers and devices.
  • If you block the opt-out cookie or your browser is configured to block third-party cookies, then your opt-out may not be effective.
  • If you delete your cookies, you will need to opt out again. You may download a browser extension that will help preserve the opt-out preferences you set by visiting www.aboutads.info/PMC.

Legitimate Interest

Empower processes the following types of personal data in consideration of legitimate interests of the data processer:

  • Browser type, version, settings,
  • Operating system, version, device model, device category,
  • IP Address,
  • Web addresses visited, statistics regarding each visit,

Empower processes these data to achieve the benefits of detecting and avoiding any actions of fraud, detecting and solving any technical problems and delivering non-personalized advertisement and content for the users who have not given explicit consent for collection of web sites visited and presentation of personalised content.

IAB Europe TCF Registration

Empower.net is registered to Interactive Advertising Bureau (IAB) Europe Transparency & Consent Framework (TCF) and included in the Global Vendor List after fully complying with IAB Europe TCF Policies. Empower.net IAB Europe TCF vendor id is 1248.

Contact Us

If you have questions about the privacy aspects of our services, please contact us at: partners@empower.net

Address:

Empower Ad-Tech FZ-LLC

Dubai Media City, Building 5, F01-026 Dubai / United Arab Emirates

Changes to This Privacy Policy

This Privacy Policy is current as of the Effective Date set forth above.

We may update this policy from time to time in order to reflect changes to our Services or for other legal and regulatory reasons.

If we make material changes to our policy, we will notify you by posting the revised policy on this website.

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