Desktop/Mobile
Standard Banners
Tower Banner
%12 higher viewability than industry standards of tower
Also known as skyscrapers, these tall, narrow ad formats are ideal for placement in sidebars or other vertical spaces on a webpage. The 120x600 and 160x600 sizes are often used when space is limited, offering a sleek design that fits alongside the main content. The 300x600 wide skyscraper, sometimes called a half-page ad, is larger and more attention-grabbing, providing additional space for rich media or complex messages. These formats are particularly effective for maximizing vertical screen space and ensuring high visibility as users scroll down the page.
Masthead 970x290, 300,250
80% more preferable ad placement by premium agencies&demand networks
Masthead is a premium display format positioned at the very top of a webpage, often in the header or hero section. It is one of the most prominent ad placements, designed to capture user attention immediately upon visiting the site. Masthead ads are ideal for boosting brand awareness and engagement, delivering high viewability and click-through rates due to their strategic placement. This, in turn, results in higher CPMs (Cost Per Mille), making it a high-revenue ad format. Its performance and strategic position make it one of the most lucrative ad placements for publishers.
In Content
Accounts of 60% of generated revenue potential.
These ads are placed within the main body of a webpage, blending naturally with the surrounding text. They offer a seamless, non-intrusive ad experience that increases user engagement and viewability, making them ideal for native advertising. In-content ads can vary in size but are typically responsive, adjusting to the available space within the content for both desktop and mobile views.