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Vinted Achieves a 3.5% Revenue Boost with Empower’s Targeted Solutions

Empower Team, April 2024

Overview

Vinted.de, one of Europe’s largest online marketplaces, operates with a competitive ad revenue strategy, offering a platform where users buy, sell, and swap second-hand items. Empower partnered with Vinted.de to enhance revenue generation from a specific portion of their inventory, complementing their existing monetization stack.

Opportunity

Vinted.de was focused on driving incremental revenue on select inventory while maintaining a streamlined monetization process. They sought access to premium demand sources and advanced pricing techniques to optimize yields without requiring full-platform engagement.

Objectives

Increase ad revenue from a designated portion of Vinted.de’s inventory.

Leverage GAM 360 Premium to integrate exclusive demand sources.

Utilize automated pricing and testing to maximize yield.

Solutions

Facilitated consistent traffic flow through always-on, EU-based direct deals, ensuring stable, high-quality ad demand.

Implemented dynamic floor pricing algorithms fine-tuned through A/B testing to optimize revenue potential.

Access to Premium Demand Networks: Expanded NYT’s demand sources, connecting them with premium networks for improved fill rates and CPMs.

Results

3.5% Revenue Increase

Generated incremental revenue within a limited scope, demonstrating high impact.

Optimized Demand Integration

Boosted fill rates and CPMs through exclusive ad partnerships.

Streamlined Monetization

Enabled improved inventory performance without disrupting existing processes.

FAQ's

What are the requirements to join Empower Adtech?

Empower is a Google Certified Publisher Partner. What does that mean to me?

Do you provide ad solutions for apps?

Can I control which categories or advertisers appear on my site?

Will I need technical expertise to work with Empower Adtech?

I have more questions! What should I do?

What are the requirements to join Empower Adtech?

Empower is a Google Certified Publisher Partner. What does that mean to me?

Do you provide ad solutions for apps?

Can I control which categories or advertisers appear on my site?

Will I need technical expertise to work with Empower Adtech?

I have more questions! What should I do?

What are the requirements to join Empower Adtech?

Empower is a Google Certified Publisher Partner. What does that mean to me?

Do you provide ad solutions for apps?

Can I control which categories or advertisers appear on my site?

Will I need technical expertise to work with Empower Adtech?

I have more questions! What should I do?

info@empower.net