Video AdTech
Leverage Empower’s cutting-edge video technology to improve user experience and ad monetization in your inventory cross-platform. Our advanced solutions ensure top-tier performance for your video ads.
Empower Video Player
Elevate user engagement with video content and ads using technology and UX wise state of the art video player. Tailor your video player to perfectly fit your brand image. Our team's history as a publisher provides invaluable insights into meeting the unique needs of video publishers.
High-Impact Video Ad Formats
Maximize yield while staying up to date with recent industry standards, e.g., IAB Better Ads and Google policies. Utilize sticky models tailored for the specific needs of mobile web and desktop to maximize viewability, and capture TrueView and standard video model bids, all while legitimately complying with the latest positioning standards, such as instream ads, companion ads, etc.
Video-Specific Performance Analytics
Deep dive into detailed performance metrics for your video content or ads using Empower reporting screens covering viewability, completion rate, completion percentiles and more.
AI powered Video Content Creation
Do you have captivating content that can be perfectly presented in video format but did not have resources to create videos yet? Do not worry, you can still enjoy higher CPMs of video ads with your brand new videos created by us. Utilize Empower's AI-powered technology to transform your articles into engaging videos with optimum duration for better audience interaction with both content and ads.
Innovative Video Monetization Strategies
Heat up the competition for your video inventory with Empower’s video header bidding solution, which covers a wide range of video advertising demand-side platforms (DSPs). Our team is continually expanding our video bidder pool by adding high-quality, verified, and promising networks. You retain full control over on your inventory with tools that allow you to safely manage your ads.txt and sellers.json files.
Seamless Video Ad Integration
Enjoy the revenue performance through standard and market first video ad models effortlessly, with no integration burden. Empower seamlessly handles all integration covering optimum size and positioning letting you just focus on your product. We run several tests to reach the best content & ad performance metrics such as video view count, viewability, completion rate, CTR, etc. The system is still flexible to answer your custom needs.
