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NYT Triples Ad Revenue with Empower Adtech’s Video Solutions and Direct Sales

Empower Team, December 2023

Overview

Nefisyemektarifleri.com is a leading culinary platform offering many recipes, cooking tips, and interactive features, catering to food enthusiasts and home chefs.

Opportunity

NYT relied heavily on Google AdX and a limited number of direct sales campaigns. However, their growth was constrained due to:

A small ad-tech team with limited resources.
The absence of a dedicated direct sales force.
Inefficient video streaming, with slow load times and frequent bufferin

NYT relied heavily on Google AdX and a limited number of direct sales campaigns. However, their growth was constrained due to:

A small ad-tech team with limited resources.
The absence of a dedicated direct sales force.
Inefficient video streaming, with slow load times and frequent bufferin

NYT relied heavily on Google AdX and a limited number of direct sales campaigns. However, their growth was constrained due to:

A small ad-tech team with limited resources.
The absence of a dedicated direct sales force.
Inefficient video streaming, with slow load times and frequent bufferin

Objectives

Maximize ad revenue across their digital platforms.

Establish a robust direct sales channel to diversify revenue streams.

Expand demand network partnerships beyond Google.

Resolve video streaming challenges to enhance user experience and ad performance

Solutions

Dynamic Floor Price Algorithm: Introduced automated pricing rules to optimize floor prices and maximize revenue per ad unit.

Advanced Video AdTech: Deployed cutting-edge video technology to enhance ad engagement and ensure top-tier performance across devices.

Programmatic Direct Deals & IOs: Leveraged Empower Adtech’s sales force to secure premium direct deals and implement high-visibility, custom creative campaigns.

Access to Premium Demand Networks: Expanded NYT’s demand sources, connecting them with premium networks for improved fill rates and CPMs.

Video Streaming Optimization: Migrated NYT’s video content to a new infrastructure, reducing buffering and significantly improving video speed.

Fill Rate Optimization: Applied targeted strategies to maximize inventory usage and increase ad placements’ performance.

Results

189% Increase in Ad Revenue

A significant boost in overall revenue, driven by advanced optimization and expanded demand.

72% Revenue from Premium Sales

Enhanced monetization through programmatic direct deals and custom creative campaigns.

80% Decrease in Video Buffer Rates

Improved video streaming led to higher user engagement and ad performance.

FAQ's

What are the requirements to join Empower Adtech?

Empower is a Google Certified Publisher Partner. What does that mean to me?

Do you provide ad solutions for apps?

Can I control which categories or advertisers appear on my site?

Will I need technical expertise to work with Empower Adtech?

I have more questions! What should I do?

What are the requirements to join Empower Adtech?

Empower is a Google Certified Publisher Partner. What does that mean to me?

Do you provide ad solutions for apps?

Can I control which categories or advertisers appear on my site?

Will I need technical expertise to work with Empower Adtech?

I have more questions! What should I do?

What are the requirements to join Empower Adtech?

Empower is a Google Certified Publisher Partner. What does that mean to me?

Do you provide ad solutions for apps?

Can I control which categories or advertisers appear on my site?

Will I need technical expertise to work with Empower Adtech?

I have more questions! What should I do?

info@empower.net