Motorsport Network Hit 7X Revenue with Our Player and Direct Sales
Overview
Opportunity
Objectives
Improve key metrics: fill rate, click-through rate (CTR), and viewability.
Expand premium brand partnerships and rich media opportunities for direct sales.
Implement advanced player technology to optimize and update video content, enhancing audience engagement.
Solutions
Established weekly meetings for continuous feedback and fast issue resolution, ensuring a smooth optimization process.
Integrated advanced video player technology to improve playback, enhance user experience, and boost fill rates and viewability for effective ad reach.
Applied tailored pricing rule algorithms to maximize revenue.
Offered video content and duration optimization recommendations, using an AI-powered tool for weekly content updates to keep audiences engaged.
Leveraged a localized sales force for valuable insights and support, driving effective direct sales strategies.
Results
Empower Adtech’s strategy improved ad performance and audience experience, setting Motorsport Network up for long-term growth in motorsport and automotive markets.
Explore our prices and see why over creators choose Empower to build their sites quickly.
Enhanced ad placement effectiveness with high viewability.
Expanded engagement and monetization opportunities.
Added diverse, premium brands for richer direct sales potential.
"Empower Adtech has proven to be an outstanding partner to Motorsport Network. Their team consistently demonstrates a high level of professionalism, responsiveness, and dedication, making collaboration smooth and productive. As a fast-growing company leading the way in Turkey, Empower Adtech is distinguished by its smart and efficient technology solutions that deliver real results. We are pleased to have established such a strong partnership and look forward to continued success together."
Valeria, Motorsport Network
