Get Started

Çengel iOS Achieves 30% Revenue Growth with Advanced Monetization Solutions

Empower Team, December 2024

Overview

Yogurt Studio, the creator of the popular Çengel iOS app, is renowned for its engaging puzzle games and user-centric experiences. To elevate app revenue and streamline ad operations, Yogurt Studio sought an advanced mediation platform to optimize demand, simplify management, and focus on improving in-app user experiences.

Opportunity

Çengel iOS needed a solution to increase ad revenue while reducing the challenges of managing multiple demand partners. They prioritized maintaining brand safety, optimizing ad placements, and ensuring reliable compensation, enabling the team to concentrate on user acquisition and app development.

Objectives

Drive a significant increase in ad revenue with innovative monetization strategies.

Simplify SDK management to reduce operational complexity.

Deliver transparent analytics and consistent payment schedules to ensure growth sustainability.

Solutions

Comprehensive Monetization Strategy: Full-funnel yield optimization with custom ad placements maximized demand. Integrations with trusted demand partners ensured ad quality, user experience, and competitive advertiser bid

Expert Support and Real-Time Insights: Dedicated in-app ad specialists provided continuous optimization supported by actionable insights through a real-time analytics

Automated Yield Management: A unified SDK introduced dynamic adjustments and A/B testing to optimize CPMs across platforms and devices, delivering efficient and high-performing ad operations.

Consolidated Payments: A streamlined payment system combines earnings from all demand sources, ensuring transparency and consistent compensation within 30 days.

Results

30% Revenue Growth

Advanced strategies and optimizations significantly boosted ad revenue.

Simplified Operations

Reduced management complexity allowed Yogurt Studio to focus resources on user acquisition and app enhancements.

Long-Term Potential

Increased revenue stability empowered the Çengel iOS team to invest in app improvements and user engagement strategies, laying the foundation for future growth.

FAQ's

What are the requirements to join Empower Adtech?

Empower is a Google Certified Publisher Partner. What does that mean to me?

Do you provide ad solutions for apps?

Can I control which categories or advertisers appear on my site?

Will I need technical expertise to work with Empower Adtech?

I have more questions! What should I do?

What are the requirements to join Empower Adtech?

Empower is a Google Certified Publisher Partner. What does that mean to me?

Do you provide ad solutions for apps?

Can I control which categories or advertisers appear on my site?

Will I need technical expertise to work with Empower Adtech?

I have more questions! What should I do?

What are the requirements to join Empower Adtech?

Empower is a Google Certified Publisher Partner. What does that mean to me?

Do you provide ad solutions for apps?

Can I control which categories or advertisers appear on my site?

Will I need technical expertise to work with Empower Adtech?

I have more questions! What should I do?

info@empower.net