Minecraft Evi - Danone

Project Details

Minecraft Evi reaches to 1M+ gamers and his mobile app has 350K+ downloads. The campaign starts with a survey on July 29th, 2016 and finalizes with a live streaming broadcast on August, 3 2016.

The project begins with Minecraft Evi’s survey on his application and his announcement video in which he demonsratrates Danone Milkshake and DuoCrunch and shares details about the contest on his mobile application. In the next step, the contest begins on Minecraft Evi’s mobile app wall. During the contest, Bugra’s mobile audience consumes Danone Milkshake and DuoCrunch and shares their selfies while consuming them.

Winners of the contest are announced and they are rewarded on Minecraft Evi’s live stream on August, 3rd. During this period, app users shared 12.760 selfies and 1.774 text messages on application’s wall.

Key Campaign Results

  • 11,102
    Survey Responses

  • 12,760
    Danone Selfies

  • 436,692
    Total Video Views

  • 5M+
    Push Notifications sent to over 350K+ devices

  • 10,248
    Total unique live viewers

  • 49,920
    Danone Virtual Items

  • 54,458
    Live Chat messages

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